Recruitment

Recruitment is the lifeblood of the Brotherhood. Many problems in a chapter can be traced back to poor recruiting. It is important to have a strong year-round recruitment strategy that attracts men who exhibit the values of Delta Kappa Epsilon. Relying solely on one method (ex: social incentives) to recruit people can be a dangerous habit to fall into. In case you need some ideas to jump-start your efforts, here are some recruitment resources.

Recruitment HandbookHandbook

Fall 2020 Recruitment Support

Possible Scenarios:

Has your school announced its plan for the fall? Even if they have made plans, plans can change, so it would be wise to prepare for multiple scenarios. 

Here are some of the possible scenarios you should plan for: 

  1. Everything is back to normal in the fall except it’s not (economic, mental impact) 
  2. Your school opens as planned but social distancing continues
  3. A hybrid where some classes/ or years are in person, while other are virtual 
  4. Online programming in fall/full virtual recruitment/

Some changes that organizations should expect to see regardless of the scenario in the fall: 

  • Incoming and active members will probably not have worked summer jobs or the full extent of their summer jobs meaning members and potential new members will have less money for the social aspects of University/ College
  • Incoming and active member’s family’s will likely have suffered some sort of economic hardship. 
  • Incoming and active member’s families may have suffered a loss due to Covid-19. Be mindful of how your address Covid-19 in a recruitment or social settings
  • All Fraternity events such as Meet the Greeks, House Tours, or Formal Rush that usually take place for incoming students to be introduced to Fraternity life on campus likely won’t take place. 

What this means is, your organization’s budget will shrink, meaning recruitment budgets will in turn shrink. This too likely means those large Fraternity recruitment events will not take place. So NOW is an appropriate time to review your recruitment calendar and determine how appropriate and effective each of your recruitment events will be.

The consensus across the Fraternal world is that recruitment will to some extent have to take place virtually. This is especially true when it comes to getting our name out to incoming students. Covid-19 has made us have to rethink how we market ourselves as an organization 

Social media:

It’s time to update that website, make new videos, post photos, and gather written testimonials from brothers and alumni about their experience in Delta Kappa Epsilon. Our best way to to show our presence while socially distancing is over the internet, more precisely by populating social media feeds. Why not create a video of members or local alumni sharing some of their stories that revolve around DKE? Or perhaps what DKE meant to them? A great example of some social media content can be found by clicking here. This video was put together by Zeta Theta-DKE at Washington State University.

Growing your following on social media:

You want to make sure your social media is telling a story, photos of new member classes in front of the house aren’t going to interest Potential New Members. Testimonials from chapter members or alumni, chapter accolades, photos of members participating in community events and intramural sports will.  It’s great if you have this content but if it’s only friends of the chapter that are seeing this content it won’t grow your names list, because PNMs won’t be seeing it unless they are specifically looking for DKE. Without spamming you’ll want to share and post in the class of 2024’s Facebook page to raise awareness of your group. Another option is to find your school’s orientation handle on instagram, and see if you can partner with them. Get creative, for example offer to take photos of different points of interest on campus with members of your chapter wearing letters and tag them in the posts. 

Chapterbuilder:

Delta Kappa Epsilon has partnered with Techniphi to provide all of our chapters with Chapterbuilder pro. If you’ve been to one of our recent educational events like Leadership Academy or Convention you’ve likely seen this product demonstrated. Chapterbuilder is CRM (Client Relationship Management) technology geared specifically towards recruitment of fraternity and sorority members. Not only does Chapterbuilder enable you to evaluate PNMs virtually, it will generate referral forms for you which can be linked to your Instagram or website. If you are the Recruitment Chair it will allow you to communicate directly with PNMs virtually via chapterbuilder’s texting service. If your chapter has not logged in a while please contact Craig Dick at Craig@dke.org and he will make sure your chapter has access to the platform. If you would like to see all the features of Chapterbuilder demonstrated to you, you can click here to request a demo, or you can simply contact your chapter consultant.

DKE wants to incentivize its chapters who grow their membership by 10% or more this year, or at least 6 new members.  

We’ll compare rosters from September of this year to September of the following year. If your chapter grows by more than five new members, AND grows by 10% or more, DKE HQ will SEND YOU A CHECK. How much depends on how many new members you add. Here’s a quick matrix.

There are three more ways to cash in.

  1. If your chapter has the highest growth percentage in all of DKE, you get an ADDED BONUS of $2,000 ($1,500 and $1,000 to 2nd and 3rd place)
  2. If your chapter has the highest absolute growth in all of DKE, you get another ADDED BONUS of $2,000  ($1,500 and $1,000 to 2nd and 3rd place).
  3. If your chapter has the largest new member class on campus (only for chapters who are part of an IFC so we can quantify this), you’ll get another $250.

 

Why are we doing this?

We believe that most chapters benefit by growing their membership numbers. Higher numbers generate more funds available for chapter activities, more organizational stability, and a greater presence on campus.

 

Any questions? Call your Chapter Consultant.


Enhanced PBRI:

On top of regular PBRI, this year DKE International wants to establish specific recruitment and retention goals with each of its organizations, and reward them based on achieving their goals. Recruitment goals will be established based on:

  • Organization’s current size
  • Members graduating 
  • Historical recruitment numbers
  • Host institutions policies regarding recruitment during Covid 19
  • Undergraduate member input. 

DKE International will work in conjunction with its undergraduate organizations to establish two goals: One which it believes the chapter can reasonably achieve with hard work and determination utilizing all resources provided to them by DKE HQ, alumni and the host institution. The second goal will be a stretch goal, which would exceed reasonable recruitment expectations. 

Payouts:

As our Chapters shift to bulk payments to DKE international for dues (meaning your organization makes lump sum payments to DKE International), DKE HQ will reward organizations by crediting them a semester’s active member dues equivalent to or in excess of their recruitment goal. DKE HQ will reward organizations that reach their stretch goal by crediting them a full year’s worth of active members dues equivalent to or in excess of their recruitment goal. 

 

For example: Chapter A is currently 32 men strong on a campus where the average fraternity size is 50 and historically this chapter has recruited about 10 men a year. This year the chapter has only 6 men graduating. After deliberation between the chapter and DKE HQ, it is determined that a reasonable recruitment goal would be to have 40 men by the end of the academic year. This means that the chapter would need to bring in 14 new members and initiate them. After more discussion it is decided that a stretch goal of 47 by the end of the academic year would be even better. Meaning the chapter would need to bring in 21 New Members. If the chapter were to achieve their recruitment goal, they would be refunded one semester’s worth of active members dues for 14 members on top of the PBRI bonus. If the chapter were to recruit 15-20 New Members, the equivalent number of members semester dues would be credited. However if the chapter were to hit the stretch goal of 21+ new members, then DKE HQ would refund active dues for 21 or more members active dues for the entire year plus the PBRI bonuses. 

**If you are looking for more resources and information regarding how to plan for recruitment and or what recruitment will look like in the fall please click here to check out our friends over at Phired Up and their blog that covers all aspects of recruitment for this upcoming academic year**

Please consider the above information guidelines and recommendations. Note, however, these are not directives. Each organization is a separate legal entity, independently operated, and ultimately responsible for making the decisions which it believes are in its best interest.